Noshi Noshi brings Asian cuisine to Dubai

Published July 12th, 2004 - 03:00 GMT

Noshi – a homonym for a Japanese word - symbolizes long life. Located at La Plage, opposite Jumeirah Beach Park, Noshi Noshi, the contemporary Asian cuisine restaurant, is all set to introduce a unique and fresh perspective of the modern and sophisticated Asia of today.

“The introduction to this new concept was a way of presenting Asian culinary heritage with its rich aroma and delectable menu to the world in a contemporary ambience. Noshi Noshi is a global brand developed locally in Dubai. Starting with Europe by the end of this year, we aim to open several Noshi Noshi outlets across the world, in Far East, Americas and other Asian and GCC countries.”, said Mr. Ismail Akil Abbasi, Chief Executive Officer of Dubtrade. The Dubai based Dubtrade LLC, a subsidiary of the Abbasi Group is the owning company of the brand Noshi Noshi.

Noshi Noshi features fresh and innovative, authentic Asian, seafood, vegetarian and non vegetarian specialities; prepared from a theatrically lit interactive kitchen in a relaxed setting with unobtrusive and friendly service. The dishes are prepared based on recipes from the old days which have been fine-tuned over the years. The menu has been developed keeping the local target market in mind. Dubai is a cosmopolitan city largely populated with travellers and foreign expatriates who have been exposed to the authentic Asian cuisines on various occasions. With a wide variety of Asian specialities, from Japanese Ramen, Vietnamese paper rolls, Thai salads, Indonesian curries, Malaysian Mee Goreng, to Singaporean laksa and satay, Noshi Noshi, will now bring the taste closer to home.