Will Arabs give up newspapers? The digital age and Middle East's media usage

Will Arabs give up newspapers? The digital age and Middle East's media usage
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Published February 12th, 2015 - 21:57 GMT via SyndiGate.info

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The digital age has transformed the production, distribution and consumption of media as we know it.
The digital age has transformed the production, distribution and consumption of media as we know it.

The digital age has transformed the production, distribution and consumption of media as we know it.

Gone are the days when circulation alone was the only metrics used to measure readership and audience reach, as media impressions are often now based on the number of shares, likes and Tweets that content generates.

As online media continues to dilute print media’s market share, the medium adopted to carry the message has also become more sophisticated in line with today’s technological revolution. How you read or view content depends on a smorgasbord of choices – from PCs and tablets to smartphones and other mobile devices. In the marketing sphere, digital media (and subsequently social media) has also opened a whole new dimension for marketers and advertisers looking to exploit their clients’ brands and tap a new generation of consumers. This holds true in a market like the Middle East, where the digital media scene is very much alive as Internet population continues to expand, reaching around 197 million by 2017. Amidst this hype and with online media’s influence growing from strength to strength, the question remains: Has print media totally lost its luster?

The digital age has transformed the production, distribution and consumption of media as we know it.

Gone are the days when circulation alone was the only metrics used to measure readership and audience reach, as media impressions are often now based on the number of shares, likes and Tweets that content generates.

As online media continues to dilute print media’s market share, the medium adopted to carry the message has also become more sophisticated in line with today’s technological revolution. How you read or view content depends on a smorgasbord of choices – from PCs and tablets to smartphones and other mobile devices. In the marketing sphere, digital media (and subsequently social media) has also opened a whole new dimension for marketers and advertisers looking to exploit their clients’ brands and tap a new generation of consumers. This holds true in a market like the Middle East, where the digital media scene is very much alive as Internet population continues to expand, reaching around 197 million by 2017. Amidst this hype and with online media’s influence growing from strength to strength, the question remains: Has print media totally lost its luster?

By Bahaa Fatairi

Copyright © 2015 Khaleej Times. All Rights Reserved.

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