Packard Bell joins Savola and Disney’s consumer competition
Personal Computer (PC) manufacturer Packard Bell has teamed up with cooking oil brand AFIA and international leisure and entertainment service provider Disney, for a United Arab Emirates (UAE)-wide consumer competition.
From today until stocks last, consumers buying Savola's special two-bottle AFIA sunflower packs will get a free Disney Monster Mini Series CD Game and enter a draw to win an ixtreme Packard Bell PC, NEC CI's high-end consumer brand.
"This promotion will be widely communicated at major supermarkets across the country as we aim to increase awareness of the Packard Bell brand in the UAE," said Lenia Iacovides, managing director of InterFRONTIERS, the regional business unit of NEC Computers International, which serves the consumer PC market with Packard Bell computers.
"Packard Bell has a 10.3 percent market share in Emea and is also the number one consumer brand across the Western European markets with a share of 13.7". The Packard Bell brand is available at electronics retailer Jumbo, thePackard Bell local reseller in the UAE. Deadline for receiving entries is June 30th, 2002.
NEC Computers International (NEC CI) is Europe's sixth largest manufacturer of personal computers, supplying the consumer market with the Packard Bell brand, Europe's home PC leader, and the professional market with the NEC brand. — (menareport.com)
© 2002 Mena Report (www.menareport.com)