Philippine Airlines adopts Emirates technology
Philippine Airlines has become the first airline in the Asia Pacific region to migrate to CRIS, the frequent flyer and relationship marketing solution from Mercator, the Dubai-based information technology (IT) division of the Emirates Group.
A Mercator implementation team worked closely with Philippine Airlines in Manila, providing the technical resources and training essential for the launch. CRIS will offer a wide range of attractive new features to the 420,000 members of Mabuhay Miles, the airline's recently launched frequent flyer scheme.
Members can now enrol via the Internet, view their mileage balance, book flights instantly and receive targeted promotions tailored to their specific needs. Major world airlines already using Mercator solutions include Air Algérie, Air New Zealand, Air Pacific, Air Zimbabwe, British Airways, Emirates, Grupo TACA, Olympic, Qantas, Royal Air Maroc, Royal Brunei, SriLankan and Varig. — (menareport.com)
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