Maher Al Nabawy, Deputy General Manager of Suzuki Saudia
Since its North American debut, the Suzuki Kizashi midsize sports sedan has earned significant praise from automotive media and consumers alike. With the release of J.D. Power and Associates’ 2011 Automotive Performance Execution and Layout (APEAL) Study, that praise has been validated once again with the 2011 Suzuki Kizashi registering the highest total overall score among all new purchased or leased midsize cars sold in the United States. The Kizashi outperformed 13 other midsize competitors to earn the top award in the category, including earning the top spot in more than half of the individual category ratings. The median buyer profile also averaged 10 years younger and with higher income than the midsize segment average. This recognition follows other consumer satisfaction awards including the announcement earlier this summer that the Kizashi topped Auto Pacific’s annual Vehicle Satisfaction Awards (VSA) for the second consecutive year.
“This is an important distinction that resonates across all key markets of the Suzuki brand, particularly here in the Kingdom of Saudi Arabia. The APEAL Study validates the premium quality and an unmatched performance of the Suzuki Kizashi and reaffirms Suzuki’s commitment to product excellence and customer satisfaction. Suzuki’s top ranking position in the study will help further consolidate Suzuki’s reputation in the GCC and Middle East as a trusted and reliable brand in the region’s automotive industry,” said Maher Al Nabawy, Deputy General Manager of Suzuki Saudia.
With sales up more than 55 per cent this year in comparison with last year, the Kizashi is Suzuki’s most significant entry to date in the competitive midsize sedan segment. Suzuki’s Kizashi sport sedan is resonating with an audience looking for entry-level luxury without the near-luxury price point. Propelled by a four cylinder, 2.4-liter engine producing 180 horsepower, there is a choice of a six speed manual transmission or a continuously variable transmission (CVT) that shifts automatically for great performance and fuel economy. The standard features for sport sedan are 18-inch Alloy wheels, ABS, leather seats, sun roof, cruise control, 6 airbags, dual zone climate control air-conditioning, steering wheel mounted audio control, CD/MP3 with USB socket, key less entry and start, parking censor front and rear, 10-way power driver seats with memory, 4-way power passenger seat, self-leveling High Intensity Discharge (HID) headlamps with washer, rear spoiler, Arm rest and sporty front bumper, lower grill/Fog lamps with chrome frame.
It is well known, that (JD Power and Associates) are conducting surveys and polls, including tens of thousands of users of new cars about all the technical aspects of the vehicle as well as stability on the road through fast response of the vehicle during movement and speed of response during breaking in addition to the air inside the car and the safety and security factors and easy access to keys and buttons for air conditioning, CD and other benefits. Also the exterior of the car is evaluated.
The “Appel magazine ", which is specialised in the study of automotive performance and design has also collected information on vehicles of middle class from about more than about 73,000 users which has already been using the car for more than 3 months which better enables them to judge the cars and (Suzuki Kizashi) also ranked first which confirms the merit of the this car to win the confidence of both consumers around the world.