Organisers of The Hotel Show 2012, the Middle East’s most important supply, fit-out and service exhibition for the hospitality market, have experienced a surge in interest from international and regional companies wanting to tap the anticipated growth in the GCC hospitality sector. Taking place at the Dubai World Trade Centre from 15-17th May 2012, The Hotel Show is seen as the gateway through which to reach the vast business opportunities in the region.
According to Ventures Middle East, the GCC hospitality industry is expected to enjoy high growth in 2012 as international hotel chains establish new properties in the region to support anticipated increases in inbound tourism. Combined with increased spend on restoration and refurbishment works, the outlook for suppliers to the hospitality sector looks particularly buoyant.
A healthy pipeline of hotel projects remains in place for 2012 with a focus on budget hotels and commercial tourism across the GCC. This is being driven by religious tourism demands in Saudi Arabia, the associated accommodation requirements of the Qatar World Cup 2022, increased tourist arrivals to the UAE and development plans to position Oman as a top tourist destination.
Keeping pace with the demands of the region’s burgeoning hospitality market, The Hotel Show has refocused its offering in 2012 to provide an unmatched sourcing platform for buyers and sellers of hospitality supplies and services.
“The GCC hotel industry is enjoying robust growth, increasing spend in 2011 by a phenomenal 230% or $1.8bn as hotel operators and developers follow aggressive expansion plans across the region. This is excellent news for international industry suppliers looking for the best opportunities globally, and is certainly being reflected in exhibitor confirmation for our 2012 show,” said Frederique Maurell, Events Director, The Hotel Show.
In 2011, The Hotel Show attracted 14,800 hospitality professionals from over 45 countries and venue organisers are delighted at the current outlook for 2011 with 50% of the space already sold eight months prior to the actual event.
In 2012, The Hotel Show will offer an impressive programme of functions and awards covering five sectors segmenting their 20,000 square metre exhibition floor with clear and easy-to-navigate zones: Interior & Design, Outdoor & Resort Experiences, Operating Equipment & Suppliers, Technology and Sustainability and Hospitality Experience.
New to the 2012 exhibition is the ‘Hospitality Experience’, an additional category to support the growing regional trend for ultra luxury and unique hospitality experiences - from lavish weddings, banqueting and private parties to concerts, and luxury yachting excursions.
“The Middle East is expected to witness US$6 Billion worth of projects reaching completion by 2013 which is why we have added new additions to the programme to ensure we service suppliers, hotel owners and hotel managers with all their needs at this exciting time,” said Maurell.