Jeff Mannering, Managing Director of Audi Middle East
Audi reports a record of 5,602 vehicles sold in the Middle East in the period from January to September 2011 – 24 percent more than during the same period last year. Exceeding even the previous September year-to-date sales record of 2008 (5,504 units), the brand with the four rings remains strongly on track for a new all-time record year in 2011. The largest markets for the German premium manufacturer in the region remain the United Arab Emirates with 2,245 vehicles delivered to customers in the first nine months of 2011 and Saudi Arabia with 1,043 vehicles sold in the same period – a growth of 37 percent in both markets.
Audi attributes its success to the launch of several new models this year including the new Audi A1, A6 and A7. Its best selling models are the Audi Q7 SUV with 1,237 units sold year-to-date and the flagship sedan Audi A8 L with 953 units sold in the same period. They are followed closely by the newly launched Audi A6 with 769 units as well as the Audi A4 and A5 range with 574 and 546 vehicles sold in the same period respectively. The Audi A8 L is also the model with the strongest growth, due to the launch of the new generation at the end of last year.
“Audi is the fastest growing premium brand in the region. We are on track to achieving our 25 percent growth target and an all-time sales record this year. Despite the Arab Spring having affected parts of the region, we have grown strongly through new models and our continuous efforts to delight our customers with a true Audi experience in sales and after sales service throughout our dealer network“, said Jeff Mannering, Managing Director of Audi Middle East.