In line with Give & Gain Day 2016, du is committed to giving back to UAE communities in meaningful ways. This year Give & Gain Day took place on May 19, and du undertook five various activities benefitting different communities throughout the UAE. du engaged more than 50 of its own employees who volunteered to add life to life to these communities, in association with the Dubai Chamber of Commerce.
Hala Badri, Executive Vice President, Brand and Communications, du said “Volunteerism is in the very fabric of our business at du. Working together with our employees to aid common goals, not only enables us to add life to life to more communities, but also forms strong bonds between colleagues, nurturing a more engaged and productive workforce. Working together with the Dubai Chamber of Commerce on this initiative year after year empowers us to set benchmarks for other UAE organisations to follow our lead in giving back, for a more engaged and sustainable UAE.”
du participated in five different activities on May 16 and 19, 2016.
On May 16, volunteers from du together with Action Care, a social enterprise dedicated to supporting educational and community development, conducted reading sessions for grade 4 and 5 students at the National Charity School in Dubai. du joined hands with Angel Appeal, an NGO that offers emergency assistance and practical support to seafarers visiting the ports in the UAE, du and its volunteers packed gifts for seafarers at the Dubai Creek on May 16 and 19.
“Our staff volunteers, who participate in various social and environmental initiatives, donated AED 13,800 to purchase items for the gift packs. We are very proud of our 50-plus volunteers who participated in these activities,” added Badri.
On Thursday, May 19, du volunteers undertook three activities dedicated to Give & Gain day. Joining hands with Room to Read, du volunteers read books to grade 1 students at the Amled School in Dubai. In Fujairah, du and the Rising Sun Center for Special Needs engaged with children in a variety of activities including cooking and baking, active play, arts and crafts with students.
“Our CSR strategies have evolved and our aim this year is engage with social initiatives on a more personal level through increased volunteering. This year, our strategies are aimed at a variety of communities, ranging from the youth to those who are less fortunate. We look forward to our participation in Give & Gain Day next year,” concluded Badri.