Univers K is thrilled to announce in partnership with National Geographic Al Arabiya and supported by Dolphin Energy the presentation of WILD ARABIA, the largest collaborative multi‐platform educational awareness campaign to come out of the Middle East. WILD ARABIA will showcase Arabian wildlife with 100 photographs from National Geographic Al Arabiya Magazine in free to the public outdoor exhibitions designed by world‐renowned exhibition architect Franck Minthe. In addition, the campaign will include a dedicated website, a bi‐monthly photographic online competition sponsored by Canon Middle East, educational materials, speaking engagements, and documentary shorts.
Mohammed Al Hammadi, Editor‐in‐Chief of National Geographic Al Arabiya Magazine, commented on their involvement in the WILD ARABIA with National Geographic Al Arabiya campaign: “National Geographic Al Arabiya is thrilled to be supporting this initiative to showcase the natural wonders of this region. From the very beginning, National Geographic Al Arabiya has always been committed to educating the Arab world on the importance of environmental awareness, and through this campaign we hope to extend our important conservation message to new audiences.”
Conservation organisations from around the world and prominent figures from the Middle East have come together to build this campaign. National Geographic Al Arabiya has sourced 100 never‐before seen stunning images of wild animals from Arabia taken by some of the region’s most talented photographers. Research has been recurred for all the species and then reviewed by scientists at the Mohamed bin Zayed Species Conservation Fund. The IUCN Red List, a branch of the United Nations has provided the conservation status for the species. Other organisations such as ARKive and Wildscreen have participated in the research, and the Al Ain Zoo and the Emirates Marine Environment Group have come together to build the list of species showcased.
From its inception, Dolphin Energy has been committed to being a responsible corporate citizen and its CSR strategy has seen the company support many worthwhile activities that include species conservation.
This includes a detailed coral reef study, turtle protection and the conservation of dugongs. "We are delighted to be the title sponsor of WILD ARABIA with National Geographic Al Arabiya. It will help raise awareness of the many species this region boasts, while providing the opportunity to deepen our commitment to protecting the natural environment. We are proud to be associated with the many leading organizations in the field of conservation that have come together for this initiative,” commented, Mr Ahmed Ali Al Sayegh, CEO, Dolphin Energy.
Commenting on its support for WILD ARABIA with National Geographic Al Arabiya, Mr Sayegh added: “We have a responsibility to safeguard the natural environment and education is integral to achieving this. The Program will help raise awareness of the many wonderful species this region boasts and allows us to deepen our commitment in this important area”.
Partnerships have been formed with educational institutions including Zayed University, Abu Dhabi University and UAE University. The groundbreaking National Geographic Al Arabiya magazine is a media partner along with Goumbook, the main online reference on green practices in the Middle East.
His Highness Sheikh Abdul Aziz bin Ali Al Nuaimi, fondly referred to as the Green Sheikh is the campaign’s Goodwill Ambassador. The World Première exhibition will launch April 11th, 2012 in Abu Dhabi on the Corniche care of the Muncipality of Abu Dhabi City followed by the Downtown Dubai, billed as ‘The Centre of Now,’ exhibition care of global property developer, Emaar Properties PJSC, April 25th – May 12th. The mammoth exhibition will tour the region and internationally over the next few years.
WILD ARABIA with National Geographic Al Arabiya brought to you by Dolphin Energy is the brainchild of Univers K, a company that develops bespoke projects in the Middle East in the fields of art, design, life, and performance art.