adidas Football has today launched the new ACE 17+ PURECONTROL as part of the Blue Blast collection, including on-pitch, cage and street adaptions.
The Blue Blast ACE 17+ PURECONTROL’s latest feature is an all-new Purecut Sock System. Designed to provide an optimal fit, the highly stretchable material helps lock the foot in place while adjusting to even the most complex movements. It features a 360 degree fully PRIMEKNIT upper to ensure zero wear-in time is required and is protected by an ultra-thin Non Stop Grip (NSG) film to provide increased levels of grip.
Another innovative design feature is the inclusion of adidas’ industry-defining BOOST technology. The BOOST sole is made up of thermoplastic polyurethane (TPU), which delivers an unrivalled energy return with every step. The boot also features a SPRINTFRAME sock liner, with the end result being more energy than conventional midsoles and unrivalled levels of comfort.
The collection also includes the Blue Blast ACE 17+ PURECONTROL Cage version. Featuring the same blue and black colourway as the on-pitch silo, the cage version includes a PRIMEKNIT upper with a layer of NSG film to provide close ball control. A stretchable layer of TECHFIT material between the blue and black colour blocks optimises comfort, whilst a black EVA strip features above the heel’s BOOST to offer stability. The three stripes in chrome also feature pink accents for a more lifestyle look. Comfort, stability and energy return are offered through the BOOST material on the heel counter.
Inspired by the street, the ACE 17+ Street shoe completes the Blue Blast collection. The predominantly blue colourway features pink details and is constructed with a three-piece PRIMEMESH material for a lifestyle-focused look. A TECHFIT colour coating covers the three stripes whilst a full-length BOOST midsole enhances the lifestyle look whilst offering energy return.
For further information please visit facebook.com/adidasfootballMENA or follow @adidasMENA on twitter or Instagram to join the conversation.