Adobe Systems Incorporated announced that publishers will be able to use Adobe Digital Publishing Suite to create magazine and newspaper applications that appear in the Apple Newsstand section of the iTunes App Store and the Newsstand folder on the iPad. With more than 600 titles created to date, the industry-leading Adobe Digital Publishing Suite includes full support for Newsstand subscriptions, which can significantly boost sales and advertising revenue by combining greater content discoverability with flexible payment options required by readers.
As a true cross-platform solution, content owners can use Adobe Digital Publishing Suite to target their new digital editions at iPad, Android tablets and BlackBerry Playbook devices.
“Digital Publishing Suite support for Newsstand will provide Adobe’s publishing customers the ability to deliver engaging content directly to the digital doorstep of subscribers on their iPads,” said Todd Teresi, vice president and general manager, Media Solutions, Adobe. “Adobe technology is fundamental to the transformation taking place across publishing and now readers will be able to easily obtain their magazine and newspaper subscriptions in one location and get access to the latest issue as soon as it is published, further accelerating magazine adoption on tablet devices.”
Publishers will be able to use Digital Publishing Suite to create files that are detected by Newsstand and automatically downloaded to the Newsstand shelf, eliminating long downloads times which can present a barrier to reading content on iPad devices. Applications built with Adobe Digital Publishing Suite and enabled for Newsstand will allow publishers to better merchandise their content with support for Newsstand push notifications and icon covers displayed on the Newsstand shelf, reflecting the latest issue of the magazine or newspaper.
“Tablet devices are changing publishing forever and Adobe Creative Suite® 5.5 software and Adobe Digital Publishing Suite helped us deliver an outstanding product in a new digital format,” said Emin Kadi, publisher and creative director at fashion and design magazine, Clear. “Now, with full support for iOS 5 Newsstand subscriptions, we will be able to further monetize our digital editions and make our content more discoverable.”