twofour54 intaj, the media technologies arm of twofour54, has today announced that it has signed a joint venture deal with the world’s leading advertising technology specialist, Adstream.
The joint venturemeans thattwofour54 intaj will now become the exclusive provider of Adstream services in the Middle East, making it the one-stop-shop for advertisers, agencies, production agents, publishers and broadcastersthat want to take advantage of Adstream’s leading digital solutions and services.
By eliminating the need for video tapes, couriers, physical storage and guaranteeing fast and direct delivery, Adstream’s digital workflow platform is helping to revolutionise the way the advertising and media industries share and distributeadvertising and media content.
The joint-venture with twofour54 in the Middle East is part of Adstream’srobust expansion strategy that has seen extended operations in South Africa and Asia and a growing global presence and cross-media solutions across Europe, US and Latin America in recent months.Adstream’s capabilities are an evolution in broadcast, print and online storage, validation and distribution that provides cost and time efficiencies, greater speed-to-market - with a carbon-friendly workflow.
Wayne Borg, Deputy CEO and Chief Operating Officerat twofour54 commented on the deal by saying:“Adstream’stechnology, which allows users to digitally manage advertising assets across TV, Radio, Print and Online media, is helping to redefine the global advertising industry. Signingthis exclusive partnership is yet anotherexample of twofour54 actively respondingto market demands for services and expertise that meet international standards.”
Gerard Barron, Adstream’s co-founder and CEO said: “We are very excited to have twofour54 as our partner to bring Adstream’s portfolio to the Middle East. Their industry-leading positionand a track record of innovation and excellence makes them the ideal partner to transform the region to a new level in advertising management. We can see immediate benefits to our regional and global clients and are looking forward to explore the opportunities ahead.”