Agthia Group PJSC, one of the leading food and beverage companies in the UAE, announced the launch of Yoplait fresh dairy products in the UAE market. Agthia has invested in a purpose built state-of–the–art manufacturing facility for Yoplait in Abu Samra and has plans to expand into the GCC in the future.
Yoplait is the world’s second largest fresh dairy brand with a presence in over 50 countries and a portfolio of over 2,500 products worldwide.
“Yoplait’s brand strength and extensive expertise, along with Agthia’s understanding of the local population’s taste preferences, our manufacturing and distribution capabilities and our ongoing commitment to supporting and building brands, is a recipe we believe will bring success to both our companies as well as resonate with our customers. The Yoplait line of superior quality fresh dairy products will set a new benchmark in the region. This is an instantly recognizable and trusted brand around the world, and we want to replicate that experience here. We will offer nutritious, healthy and delicious Yoplait products that help people thrive and lead a more vibrant life.” said Mr. Ilias Assimakopoulos, Chief Executive Officer, Agthia Group PJSC.
The Yoplait product range has been carefully developed with the needs of UAE consumers in mind and includes natural yogurt in both full and low fat, that is high in calcium and has added vitamin D. Yoplait fruit yogurt is made to be thick and creamy with real fruit pieces and Yoplait Petits Filous is specially made to meet the nutritional needs and tastes of small children. This exceptional Yoplait range is now made fresh in the UAE and is available in supermarkets and grocery stores throughout the Emirates.
“The UAE and GCC yogurt market is in strong consistent growth that is set to continue into the future. We believe that our value added, high quality range of products will bring new consumers into the market and will help to drive category growth. The unrivaled quality of our Yoplait products and our state-of-the-art manufacturing facilities will ensure our locally produced line meets international standards. Our aim is to bring innovation to the market to meet changing consumer needs and tastes that will help to grow the category into the future and propel Yoplait to become a brand of choice amongst consumers within the region”, added Mr. Fasahat Beg, General Manager, Consumer Business Division Agthia Group PJSC.
The Yoplait launch is a part of Agthia’s expansion strategy in the food and beverage categories, which includes partnering with leading global brands like Capri-Sun and Chiquita, the recent launch into the Food Service channel with Al Ain Fresh Juices and Fruit Salads complements the existing market leading position in bottled water, tomato paste and frozen vegetables, as well as establishing its presence in Egypt.