Al Ain Mineral Water, the flagship water brand of Abu Dhabi-based food and beverage company Agthia Group P.J.S.C. and a leading bottled water in the UAE and in GCC, is the ‘Official Water’ of the 2012 Formula 1 Etihad Airways Abu Dhabi Grand Prix to be held at the Yas Marina Circuit on 2-4 November, 2012.
This marks the third consecutive year for Al Ain Mineral Water’s sponsorship of one of the biggest international sporting events in the region.
Commenting on the ongoing partnership with the Formula 1 event, Mr. Fasahat Beg, General Manager of Agthia’s Consumer Business Division said, “Al Ain Water always supports the biggest events that take place in the UAE, and they don’t come much bigger that the Formula 1 Etihad Airways Abu Dhabi Grand Prix. As a locally owned Emirati company, we are proud of our association with this international event and being part of its success.”
“I believe Al Ain Water, being a leading brand was the natural choice for this occasion. By associating with the Formula 1 Etihad Airways Abu Dhabi Grand Prix, we are reinforcing our commitment to the Nation and extending our support to the community”, added Mr. Beg.
Al Ain Water has traditionally shown its strongest support to national organizations, groups and events through its numerous successful sponsorships and partnerships. The company attributes its success to its consumers and key institutional partners all over UAE, and views these activities, as well as its various social and environmental initiatives undertaken for the benefit the local community, as part of its obligations as an active, socially-responsible entity.
The Formula 1 Etihad Airways Abu Dhabi Grand Prix is now entering its fourth year, and has become a staple in the high-profile calendar of events taking place in the region. In addition to the three-day racing experience, people will also be treated to international musical entertainment on all three evenings of the event, including international acts Kylie Minogue, playing on Friday (2nd of November) , Nickelback on Saturday (3rd of November) and Eminem on Sunday (4th of November) along with various other attractions taking place around the capital.