Al Ansari Exchange, the UAE-based foreign exchange and worldwide money transfer company, has entered into a strategic alliance with Videocon, India’s leading brand in consumer electronics, home appliances, mobiles and tablets.
Under the terms of the agreement, Indian expatriates can buy a Videocon product in the UAE at prices upto 30% lower than India and make payment at any of the Al Ansari Exchange branches to get it delivered and installed free of cost back home, with two-year international warranty, and without any custom charges.
The new partnership between Al Ansari Exchange and Videocon will be immensely beneficial for the huge Indian population living in the UAE who have been severely affected by the recent change in the Indian customs laws.
Rashed Ali Al Ansari, General Manager, Al Ansari Exchange, said: “Our strategic new partnership with Videocon could not have come at a better time as we have been seeing increased activity in remittances being sent from the UAE to India. In line with this, the tie-up represents a key step forward for both Al Ansari Exchange and Videocon's common goals of providing service excellence and value additions to its customers. Rest assured that we will remain steadfast in the commitment to develop more programs and services that brings our expatriate customers, particularly those from India, closer to home.”
Videocon has recently introduced its brand in the UAE as we consider it a key market for our long-term growth plans in the country. We have forayed into the region to offer more choice in electronics for the UAE consumers. Alongside, we have unveiled our online shopping portal MYBHST.COM to extend the shopping convenience to the Indian community. Our partnership with Al Ansari Exchange is crucial in this regard, as this would enable Indians to buy the best-in-quality Videocon products and pay at any of the branches of Al Ansari Exchange in the UAE,” said Abhishek Malpani, Global Online Business Head, Videocon.