First Motor Company, Al-Futtaim Group’s wholly owned Automotive business and exclusive distributor and retailer of Volvo Cars in Saudi Arabia, inaugurated its first new dealership in Dammam, KSA, today (April 11) as part of its continued efforts to provide benchmarked auto services across the Kingdom.
The inauguration ceremony was attended by Colin Cordery, Managing Director, FMC,Torban Eckhart, President of Volvo Turkey and GCC, David Forster, General Manager FMC, as well as local government officials, foreign dignitaries and members of the press.
Located in the Al-Rakah area, the new dealership and service center will showcase the full range of Volvo’s latest models including the popular S60 and XC60 models and soon the all new V40.
Colin Corderysaid: "This new showroom exemplifies Al-Futtaim Group’s automotive division’s best practices and processes to provide our KSA customers with superior sales and service experience for a car brand that is respected and loved in the Kingdom. Al-Futtaim has proven capability and experience in the automotive industry in the Middle East and we will continue to provide all Volvo customers with the same high quality of services and support that our customers enjoy throughout the region."
“Our partnership in the UAE has been very effective all these years, resulting in strong all-round growth for the Volvo brand. The Dammam showroom is a firm step in our continued support of our customers and we look forward to making Volvo cars available in more locations throughout the Kingdom.”
David Forster commented: “We are proud to inaugurate our first full-fledged Volvo dealership in the Eastern Province. This facility will provide customers access to the latest Volvo models, after-sales care in a state-of-the-art service center, and sales and trade-in of used vehicles. FMC looks forward to introducing its customers in the Eastern Province to a new standard in service excellence from Al-Futtaim and Volvo in a modern, comfortable, and integrated facility.”
Volvo has developed into one of the best-known brands in the world, creating stylish cars with exceptional safety features throughout their history
First Motor Company has set up a Kingdom-wide expansion plan that includes the establishment of showrooms in major cities in the Kingdom.