Ahmed Ashadawi, CEO and President, Al-Falak Electronic Equipment & Supplies
Alfalak Electronic Equipment & Supplies, a leading provider of technology-based end-to-end solutions in the Middle East, expects strong business growth in 2012 following the Saudi Government’s classification of the company as an official contractor for public projects. Alfalak can now bid on government projects covering general contracting, information technology and electronic security systems, and telecommunications.
Increased expenditures on ICT products and services in key Arab markets such as the KSA have enabled Alfalak to achieve sustained growth. Total ICT investments in the Kingdom alone are expected to reach SAR 50 billion by 2015. To support its growth plans, Alfalak will invest into its ongoing expansion program across the GCC region as well as in other high-growth markets.
Alfalak is also enhancing its capability to cater to the evolving requirements of its customers in the region by strengthening strategic partnerships with leading international IT companies such as HP; Imation; Genius; 3M; Adobe Creative; Lexmark; SAS; Oracle; Testhouse; Compuware; IBM; SERENA; Vanguard; Halcyon
; PAV Data Systems; and Juniper Networks, to name a few. Alfalak provides corporate IT solutions integrating key technologies from its partners through a network of offices and specialized staff in the Gulf and Middle East regions, specifically in the KSA, UAE, Bahrain, Qatar, Kuwait and Sudan.
Ahmed Ashadawi, CEO and President, Al-Falak Electronic Equipment & Supplies Co, said: “Thanks to our inclusion as one of the Saudi Government’s official contractors, we are now on track to maintain our leading position in the region’s highly competitive ICT sector. This welcome development adds to the positive outcome of our expansion initiatives and gives use even more momentum to post another solid annual performance and achieve our growth targets for 2012. The growing investments in ICT in the Middle East will continue to drive our growth plans in the region, while we are likewise moving forward with our local and global expansion initiatives.”
Alongside its exceptional business performance, Alfalak has been demonstrating its strong commitment to corporate social responsibility through accomplishments such as the introduction or a corporate ‘green’ policy and support for charitable organizations such as Prince Sultan Rehabilitation Society for Disabled People, Saudi Cancer Society, Saudi Red Crescent Authority, Patients Friends Committee in the Eastern Province and Fatat Al Khaleej Association.
Alfalak has consistently been ranked by Arab News as one of the top 100 companies in Saudi Arabia. The company delivers enterprise IT solutions through a network of offices and trained technical personnel across the Middle East. Alfalak’s portfolio of business partnerships include leading solution and software providers, hardware and consumable manufacturers, business consultancy firms, and implementation specialists.