GROHE, the leading bathroom fittings manufacturer, announced the winners of its Dubai Design Series competition from the American University in Dubai (AUD) during a ceremony headed by Paul Flowers, Senior Vice President of Design at GROHE AG on the 18th of May.
The competition is part of the GROHE Design Series, a program launched by GROHE in 2012 to encourage, support, and reward successful creative works by young university students in the field of design. Introduced in Lebanon and Turkey, the program is designed to provide students with opportunities to challenge and maximize their individual talents while promoting lifelong learning.
Students from AUD had the chance to exchange ideas, design and develop a project with the help of experts from GROHE to generate progressive contemporary design idea ideas.
“Investing in design leads to the creation of added value and strongly contributes to building sustainable competitive advantage” stressed Paul Flowers while explaining the importance of design and how it should be considered as an integral part of the overall business strategy. “This competition has been a great chance to work with future designers to understand their way of thinking and support the future think-tanks of the region”.
Lina Varytimidou, Director of PR and Head of GROHE SPA, Middle East and Africa added, “We are very pleased to have had the opportunity to collaborate with the AUD. The work that the students have submitted has been truly inspiring and has instilled our confidence into the future generations of designers. We congratulate the winners and look forward to welcoming them to GROHE’s offices for their internship.”
The competition titled ‘Cultural Relevance of a European Brand in the Middle East’, gave students the opportunity to develop a home spa using the GROHE GRANDERA® range. After weeks of interaction and discussion, the judging panel selected three students to receive a prestigious summer internship at various locations of GROHE, all expenses paid for as the grand prize.
Dr. Albert Fakhoury, Chair of the Department of Interior Design at American University in Dubai commented: “We would like to thank GROHE for selecting our university to bring the first Design Series to the UAE. The interactive sessions provided students the opportunity to use their university knowledge for a commercial context whilst competing for internationally recognised internships.”
Professor Annamaria Lambri, AUD Interior Design Department Competitions Coordinator and Assistant Professor of Interior Design stated: “We strongly supported the Design Series since it is a very high level professional experience for our students, challenging them to improve life quality through the Design. We trust our student’s innovative ideas, creativity and passion: we are very proud of the results.”
GROHE Design Series created a scenario for students to be tested by tasking them with creating solutions to issues faced by design professionals on a daily basis. The competition was designed to provide students with real world situations that engage and challenge them to maximise their individual talents and capabilities to succeed as young design professionals.