Only a year ago, group buying was almost non-existent in the MENA region. Cobone.com was launched in September 2010 with only six employees and featured just three deals a week in two cities. Today the company has more than 100 employees and runs an average of 60 deals a week in 10 cities across five countries. Over the past 12 months Cobone.com has reached many milestones, including 800,000 subscribers and more than 300,000 Cobone deals sold, and it has saved its users over AED 62 million. ‘The success and growth of Cobone.com has been phenomenal over our first year of operations. There is of course a long way to go, but it’s a tribute to the support, quality and dedication of the Cobone family’, says Gregory Hucker, COO and Cofounder of Cobone.com.
To celebrate Cobone.com’s first birthday, the site will be featuring some of the best deals that have ever been offered on the site over the past year. Customers can expect to see their favourite deals running again from 11 to 18 September. In addition, the daily deal site will be featuring special deals for kids on their National vertical throughout the week.
A part of Jabbar Internet Group, Cobone.com is the largest group buying website in the Middle East and is also one of the fastest growing websites in the region. The company presently controls 60% of the group buying market share in the MENA region. “Jabbar is delighted with the success of Cobone.com and the team with one year of operation completed. In the face of competition Cobone.com has stood on top and continues to lead the industry regionally” Adds Samih Toukan Chairman of Jabbar Internet Group. Available to users in the UAE, Saudi Arabia, Egypt, Jordan and Lebanon, the website offers users the opportunity to experience their city’s restaurants, spas and special attractions at huge savings.
The website is a great way for new businesses to generate publicity as well as an opportunity for established businesses to increase their customer base. More than 1,000 businesses have launched deals with Cobone.com in the past year, including highly regarded organisations such as Wild Wadi, Coldstone, Nandos, Grand Cinemas and Madinat Jumeirah. The website has also formed partnerships with reputable brands including Etisalat and Mastercard.
With the intention of evolving the business model, Cobone.com has launched new areas of the website dedicated entirely to travel, business and electronics and plans to further increase offerings available on the site. Over the next 12 months, Cobone.com intends to cover to more cities, run more deals and of course hire more employees. ‘Cobone has become the leading daily deal website in the Middle East and North Africa and continues to grow at an astounding rate’, says Paul Kenny, Founder and CEO. ‘My vision is to create one of the most recognised brands in the region that will be remembered for years to come.’