In five short years since introduction, Fusion sales steadily grew and in 2011 alone, 248,067 units were sold in North America, making it the best-selling year ever for the nameplate.
Here in the GCC, Ford Fusion has drawn the attention of Ford customers including first-time Ford buyers. Total sales for the mid-size sedan in 2011 more than doubled with a growth of 134 per cent compared to 2010. And the trend promises to continue as Ford’s mid-size nameplate continues to receive significant recognitions from industry experts and consumers alike.
Just recently the Fusion was named the 2012 U.S. News Best Affordable Midsize Car for the Money. According to the report, “it won this award for its low long-term ownership costs and high praise from auto reviewers, as well as its appealing driving experience. These combine to make it a good value in its segment.” The Ford Fusion also got the title for the 2012 U.S. News Best Affordable Midsize Car for Families “for its roomy interior, large trunk, good safety scores and family-friendly tech features.”
“Since launching in the 2006 model year, Fusion has reinforced Ford’s commitment to the midsize sedan market,” said Samantha Hoyt, Fusion marketing manager. “Recognised as a Best Buy every year since launch, Fusion is a key contributor to Ford’s car renaissance.”
“Fusion’s success has been equally encouraging in the GCC with its sales doubling year over year since its launch in our region,” said Hussein Murad, Ford Middle East’s director of Sales. “This nameplate helped Ford establish a strong foothold in the mid-size segment, becoming one of the most popular models in our showrooms from both retail and fleet perspectives.
“Ford Fusion’s phenomenal sales performance in the Gulf is a mere reflection of the recognition and trust by our customers to the nameplate. Overall, we have made great strides in product improvements in terms of quality, smart and safety features which resulted to various accolades from industry experts – a further testament that we are doing it right and well,” added Murad.
Recognized by automotive and consumer media for quality and dependability, Fusion has been a success for drivers and dealers. Fusion’s trophy case includes:
2012 Best Affordable Midsize Car for the Money – US News Best Cars.
2012 Best Affordable Midsize Car for Families – US News Best Cars.
Most Dependable Midsize Car – J.D. Power and Associates.
Highest Rating in Overall Initial Quality, JD Power & Associates.
Best long-term durability, Midsize Car segment, JD Power & Associates 2011 VDS.
Motor Trend’s 2010 Car of the Year – a highly coveted industry accolade.
2010 North American Car of the Year – awarded by a jury of top automotive journalists.