Faisal Al Bannai, axiom CEO
Football fans are being lavishly rewarded for sharing their passion for the sport as part of axiom’s exciting social media activities.
Masters of football can show their devotion and put their expertise to the test by downloading the “axiom Goal” app on their Android or iOS, and predicting the exact minute they believe a team will score.
Those who predict accurately stand a chance to win exciting giveaways, including Dh500 vouchers, Beats wireless headphones, Samsung Galaxy T320 tablets, PlayStation 4 consoles, and a 55” Samsung Ultra High Definition TV. A total of 64 amazing prizes will be rewarded, one for each game.
“Football brings people of different backgrounds together because of the passion they share for the sport, and as a telecom retailer that helps people connect, we want to be a pivotal part of that community engagement,” said Faisal Al Bannai, axiom CEO.
World Cup enthusiasts also recently had the opportunity to express their love of football in different forms, including images, videos, and songs, by registering on axiom’s dedicated microsite, www.axiomfanatics.com.
Patrons of the sport then shared their expressions with other diehard fans on Facebook, Twitter, and Instagram with #axiomFanatics. Submissions that made the cut were posted on the microsite gallery to receive votes. The individual with the submission that received the most votes won the ultimate prize, a Samsung 85” Ultra High Definition TV.
The two-week competition had thousands of football fanatics in the region going for the win, with more than 4,000 unique page visits, nearly 2,000 registrations, and 4.3 million Twitter impressions in the first seven days.
“There is no better way to engage football fans than to allow them to express their love of the sport and reward their enthusiasm. We were very impressed with the incredible response we received right from the start,” Mr Al Bannai said.
“Everybody wants a piece of the action and we are happy to give it to them with our unique and exciting activities that fulfill axiom’s promise, which is to always be seriously unlike others.”