Central Trade and Auto Company (CTA) – the exclusive dealer for Toyota in the Kingdom, was named the silver sponsor for the 4th Bands Across Borders Festival 2013.
Held on Friday May 10th 2013, at the Amman Baccalaureate School Theater, this event has been recognized as the region’s largest musical festivity.
Featuring the participation of a spectrum of musicians, singers, and creative artists, the show boasted performances by; Jordanian singer Hani Mitwasi, Algerian Singer and Guitarist Suad Massy, founder of the Raz Music Genre Aziz Maraqa, The National Music Conservatory Brand, the Comedy duo Shadi and Fares, and last but not least the team from the renowned comedy show Bath Bayakha.
CTA’s sponsorship of this event stemmed from its belief in the pivotal role played by creative and artistic initiatives like this one in offering new entertaining and cultural incites for younger members of the population. Furthermore, the company also perceives such events as avenues presenting a direct channel of interaction and communication between itself and the general public.
Adding more excitement to the event’s agenda, CTA also launched as part of its sponsorship, a competition on the sidelines of the performance. Encouraging fans to take pictures of themselves with the Toyota GT86 it is later to choose and announce winners on its Facebook page (https://www.facebook.com/ToyotaJordan), while giving away exciting awards.
The new Toyota GT 86 is the ultimate rear-drive sports coupe, gaining ultimate strength on the road on account of its 2000cc, 4-cylinder engine coupled with the impact boasted from its 200 hp capacities. The model gets further acknowledgment its safety, its ingenuity, and its elegant design, thus making its mark as a true milestone in Toyota’s production history.
It is worth noting that this is only one of many initiatives that CTA supports. Established in the year 1999 CTA is the exclusive dealer for Toyota in the Kingdom. In the year 2007, the company was also recognized as the exclusive dealer for Hino Motors and Lexus as well. Toyota Motor Corporation also makes its mark as a producer of hybrid vehicles, i.e. vehicles known for their use of alternative energy resources.