API World Tower
Sheikh Zayed Road
P.O. Box 34406
United Arab Emirates
Juma Al Majid Est. - the sole distributor of Hyundai Motors in the UAE - officially launched the all-new Azera in Dubai and Abu Dhabi, in an event that had everyone waiting to catch a glimpse of the ground-breaking vehicle.
Peeking interests of shoppers in the Dubai Mall, Dubai and Marina Mall in Abu Dhabi, the car was displayed for two days with no logos, where people were asked to guess the car for a chance to win. At the launch, the cars were covered while excitement was generated through entertainment that included a live competition, electrical violinists and a raffle draw. People started swarming to find out what all of the hype was about, when the cars were finally revealed through a count-down to the big unveil. Nobody walked away empty handed with gifts that reflected Hyundai’s dedication to safety first.
Khaled Issa, COO of Juma Al Majid Group, said, “We wanted people to ‘Be moved like never before’ with a launch of a scale that has never been done before that coincided perfectly with the brand-new Hyundai Azera. The new vehicle is the result of years of research, development and testing so it was only fitting that we presented it to heightened anticipation from the crowd. The spectacle created at the venues gave the due justice that the Hyundai Azera rightfully deserves.”
The premium large sedan with technology-rich features for enhanced comfort, convenience and safety is sharper looking and more graceful than ever. Outside the Azera’s ‘fluidic sculpture’ accentuates the ‘premium wing’ frontal image and ‘eagle eye’, high-intensity discharge xenon headlights in a wider vehicle with a longer wheelbase. The new car boasts a wide panorama sunroof, top quality Nappa leather seats, front seat cooler and ventilated seats, high-quality suede interior, smart key and an electronic parking brake.
Inside, the new Azera comes with a six-cylinder, 3.0-liter engine built on an all-aluminum body, which minimizes weight and utilizes a roller chain drive system that significantly reduces engine noise levels. The Azera rides on MacPherson struts up front and a multi-link suspension in the rear.
All in all, the new Azera is safer with a cutting-edge chassis design that absorbs and distributes crash energy throughout the body. Key structures have also been reinforced with ultra-high tensile strength for even better crash protection. In addition to a reinforced body, the Azera comes with a suite of high-tech safety systems, including the Electronic Stability Control (ESC) and Tire Pressure Monitoring System (TPMS) that ensure the equipment is in check. Also in place are nine airbags – including a driver’s knee airbag – and a new seat-back structure to minimize neck injury.
“Things already look promising with the influx of interest we have seen from customers in the region for the car. We expect sales figures to reflect this and look forward to moving our customers like never before, making sure that they are safe until they get there,” concluded Issa.