BenQ, an internationally renowned provider of digital lifestyle innovations, together with their strategic partner for LED TV’s, Eros, one of the leading suppliers of electronic and digital products, have launched three new models of the new L Series LED TV. Over 150 resellers and key retailers attended the launch event at the Intercontinental hotel at Dubai Festival City.
Manish Bakshi, General Manager of BenQ for the Middle East and Africa, said: “Our strong partnerships with our resellers continue to drive our presence across channels in our target markets in the region. The launch of our new L Series LED TV, complements our strategic expansion plans. We are confident that with Eros as our trusted and strategic partner, we can boost our market presence in the digital lifestyle segment and drive sales across the region.”
BenQ’s new L-Series LED TV (with three new models L23, L32 and L42) comes in a simple yet elegant design with its high-gloss, crystal black display. It is power-packed with industry-leading technologies, including a Reflection Defense Panel that reduces reflections caused by other light sources in the room and Senseye - a BenQ-exclusive lifelike digital image enhancement technology that delivers 28 independent color calibrations. Together these two innovative features provide viewers with high definition visuals that are deeper, richer and truer to life making the viewing experience more comfortable to the eyes.
In addition two new LCD TV models the V32- 6000 and V42-600 , power-packed with innovative features, were also showcased at the launch event.
““This launch event and our partnership with BenQ further consolidates our strength in consumer electronics. We are proud to have BenQ in our brand portfolio and look to reach them to more consumers.” added Eros Group’s Chief Executive, Mr. Deepak J Babani.