Big Boys Toys is set to bring the top products and services for the man who ‘wants it all’, across ten categories: Adventure, Aviation, Digital, Drive, Fashion, Lifestyle, Marine, Off Road, Ride, and Wellness – many of which are either unique or never seen before in the region. With a forecast of 70 per cent of show visitors to be male, Big Boys Toys is tailored to meet their ultimate luxury Middle East lifestyle. The 2012 edition will be held at Atlantis The Palm, Dubai during February 9th – 11th, and will attract more visitors than the previous shows due to the number of exclusive regional and global product launches.
The show will host a VIP Corporate Hospitality Chalet where companies can invite their top clientele to enjoy VIP lounge facilities including dedicated fast-track services for visiting the Big Boys Toys Show. Companies taking advantage of the Corporate Hospitality Chalet will enjoy VIP treatment from valet parking and free-flow food and beverages, as well as an array of other premium services.
At Big Boys Toys: State of the art and tailor-made furniture
Emelyanov & Sons, an amber-redwood manufactory’s exclusive handmade furniture, interior design, objets d’art, artistic accessories, and souvenirs made from rare kinds of wood encrusted with amber from the Baltic Sea will be on display at Big Boys Toys.
Emelyanov & Sons use accomplished craftsmen to turn out customized luxurious furniture, ornamental accessories, and decorative panel-paintings based on individual orders.
Each of their products is unique as the technique of encrusting the wood with amber is a patented secret of Emelyanov family who owns the composition which permits combining amber and wood, two disparate materials. A wonderful combination of amber which is millions of years old and cutting-edge technology allows the gifted artisans to create splendid items, each of which has its own distinct individuality. The beauty of the natural materials will not fail to catch the attention even of the most sophisticated connoisseur.
Amber Gallery, the exclusive distributor in GCC is bringing these products to Big Boys Toys.
Bang & Olufsen
At Big Boys Toys: State-of-the-art audio and visual products
Bang & Olufsen, an icon of performance and design excellence, with unsurpassed tradition in craftsmanship and unswerving commitment to innovative research and development, will be a major attraction in Big Boys Toys 2012.
Bang & Olufsen will be launching two new products in the Big Boys Toys Show.
They also will present their remarkable product portfolio built on this tradition, utilising a range of proprietary and licensed technologies to offer a level of performance, product integration, and usability that is unmatched in the industry. From simple one-room solutions to complete integration of entertainment of every room of the house, these products that are designed to be lived with. Bang & Olufsen’s current product range epitomises seamless media experiences in the home as well as on the move.
Nissan Middle East
At Big Boys Toys: 2012 Nissan GT-R VVIP (first public debut)
Nissan GT-R VVIP in the Middle East market is the first and only Nissan GT-R in the world exclusively created by Takumi, or "master with greatest skills." Each customer can choose a combination of interior colours among 12 choices. In addition, the Bose® Precision sound system is exclusively tuned according to the driving position of each driver to meet every customer’s needs. This is the ultimate expression of the Nissan GT-R VVIP.
The 2012 Nissan GT-R VVIP is characterized by a black carbon fibber rear spoiler and 24-carat gold-plated aspect panels, grill, and the exclusive VVIP badges. Inside, the 2012 Nissan GT-R VVIP has interior leather handmade crafts from Seton Company Inc., Mülheim an der Ruhr, Germany. The 2012 Nissan GT-R VVIP seats are quilted with an exclusive style, combined with a reticular pattern.
At Big Boys Toys: The ‘Element’ Series
People never fail to notice innovation; but rarely does the excitement for it last. That is how it began for Marchi Mobiles, an automotive brand that represents exclusivity and extravagance that requires no elaboration.
The ‘EleMMent’ series from Marchi Mobile is a new class within the premium segment of vehicles, targeted to enthuse lovers of the extraordinary and visionaries that are stylistically at ease. Only the finest companies and partners have been chosen to contribute to this masterpiece of German craftsmanship. The ‘EleMMent’ unites characteristics from motor, yachting and aviation sports such as a sports car rear diffuser, the business jet gang way or the motor yacht flybridge. The interior is just as extravagant as its owner: minimalistic and modern shapes fused with classy and antique design elements embedded in timeless ambiance.
The last word in mobile home and office luxury, Marchi’s EleMMEnt is a limited edition (only 5 vehicles in a year) product of Austro- Italian and German haut design manufactured in Germany for the ultimate connoisseur of luxury and comfort. It is 12 metres long with a sky lounge and complete automatic control, including remote maintenance and control surveillance. The interiors, with full automation and royal appointments, are created from finest materials and uncompromising in luxury and comfort. Options of electronic steering are available in two modes – race cockpit and yachting control stand. Full insulation and superior noise isolation makes it usable all round the year. The light coating technology gives the EleMMent outstanding controllable light effects throughout the vehicle.
At Big Boys Toys: DTV Shredder
BPG Werks is bringing the DTV Shredder (a patented and trademarked vehicle) to Big Boys Toys.
The DTV Shredder is the first true crossover vehicle for action and power sports. A combination of tank, skateboard and motocross bike, the DTV (Dual Tracked Vehicle) Shredder is the first year-round, all-terrain vehicle and with it the entire outdoors becomes your personal playground. It is compact enough to fit in the trunk of your car! The two aggressive tank-treads, skateboard trucks and powerful 4-stroke engine make it capable of travelling on snow, sand, trails and even mountainsides at high speeds. The DTV Shredder is already demanding the attention from people ranging from extreme sport athletes and fire-mitigation workers to recreational riders and gadget enthusiasts.
BPG Werks, a privately funded Canadian company was founded in 2009 by Benjamin Gulak and Ryan Fairhead.
LITO Green Motion
At Big Boys Toys: SORA superbike
LITO's expert team of engineers and industrial designers has developed a new generation of electric motorcycle with unique design and superlative performance. With its sleek design, state-of-the-art engineering and superior speed and performance, the SORA superbike is an unparalleled riding experience.
The SORA is a zero-compromise superbike that is eco-efficient without sacrificing speed, power or performance. With cutting-edge design, seamless handling, instant torque and cannon-like acceleration, the SORA is a unique and exhilarating riding experience. Because it's electric, the SORA is quiet, clean and efficient. Ride for up to 300 km on a single charge thanks to the top-of-the-line, high-density battery — built to last for the life of the bike. With a powerful electric motor and CVT transmission you can experience the power of going 0-200 km/h with zero clutch and phenomenal torque that makes you feel like you're flying on the road.
Bozzies Custom Bikes
At Big Boys Toys: Custom motorbikes
Bozzies Custom Bikes is specialized in building and rebuilding Harley Davidson motorbikes. Your HD can be completely rebuilt to your own wishes. Anything is possible. Have your own design in mind? No problem, they can make your design and dreams come true! All kinds of spray styles are possible: airbrush, special paint, powder coating etc. Turn a standard Harley-Davidson into your own personal bike!
They also do a few important Bozzies Custom Bikes specialties: Rebuilding existing motorbikes, building new motorbikes, maintenance and service, material damage repairs, and others. The prices of these customised bikes start from AED 650,000.
At Big Boys Toys: Leopard 2 radio-controlled tank
The Main Battle Tank Leopard 2 A5 is a radio controlled model tank in scale 1:8 with a length of 1200 mm and a weight of 50 kg. It is completely made of aluminium. German technology and craftsmanship combined with various optical details lets it look, sound and even operate like the real Leopard 2.
Numerous technical adaptations to the original Leopard 2 – such as torsion bars and original sound - ensure that you experience the greatest level of a 'Big Boy Toy'.
The two powerful 24-volt motors combined with a fully-rotating turret and moveable gun barrel will undoubtedly make you feel like being the driver of a real Leopard 2.
At Big Boys Toys: Hulme CanAm Spyder
The ‘Hulme CanAm Spyder’ features a F1 style high down force generating aero package and push-rod suspension to provide superior road holding, handling and ride comfort. It is a true driver’s car powered by a hand-built, supercharged, 7000cc, Chevy V8 providing amazing torque and tractability.
The ‘Hulme CanAm Spyder’ will be on display at the Gillette stand at Big Boys Toys 2012. It has the latest crash absorption systems in place and a fully developed ABS electronic driver aid system to provide a safe driving experience. To achieve the 980kg vehicle weight, it uses a state of the art carbon/titanium/Kevlar composite chassis and composite body panels.
At Big Boys Toys: Blackshape Prime
Be it ultralight or light sports planes, or general aviation aircraft, Blackshape's mission is to create the highest quality, best performing and safest aircraft in their class. The Prime is a revolutionary ultralight aircraft featuring a full carbon fibber frame, which makes for an extremely strong and low weight aircraft. The unparalleled, standard safety features and specially designed 4 spar cockpit ensure you will fully enjoy the high speed and agility that the Prime was built for. The Prime cruises at 300 km/h with a top speed of 340km/h. Exceptional take off and landing performance, coupled with the ease of handling and extremely sturdy landing gear, allow for use on short runways including those that are unpaved surfaces or short grass.