Joerg Breuer, Managing Director of BMW Group Middle East
BMW Group Middle East has unveiled a number of new models on the first day of the 11th Dubai International Motor Show, including the pioneering BMW Vision Connected Drive concept car.
On display for the first time in the Middle East, the BMW Vision ConnectedDrive is a demonstration of BMW's intelligent networking between driver, vehicle and the outside world. Dynamic design and innovative technology reflect the vision of BMW ConnectedDrive and the potential that can be unleashed through an exchange of information that optimise comfort, safety and Infotainment inside a car. This sensational two-seat roadster concept study was joined by the all-new fifth generation BMW M5 that goes on sale this month, as well as the exclusive BMW 7 Series "Steinway & Sons Edition" and a BMW 7 Series "UAE Edition" which celebrates 40 years of the UAE.
In addition, a number of vehicles showcasing the BMW Individual programme including the exclusive BMW 7 Series "Steinway & Sons Edition", a BMW 7 Series "UAE Edition" which celebrates 40 years of the UAE and a BMW 5 Series Individual were unveiled during an official press conference with Managing Director, Dr Joerg Breuer.
Fans of the BMW M Division also welcomed the premiere of the X6M fitted with the Special M-Performance Kit as well as the BMW 1 Series M Coupe and X5 M.
In addition to the new BMW 6 Series Coupe, the Convertible body style is also on display. Both models are fitted with the BMW M Sport Package and feature BMW Individual interior highlights and exterior colours. Also on show is the BMW 5 Series Gran Turismo and the all-new BMW X3 Sports Activity Vehicle.
BMW Group has seen strong sales performance in the Middle East between January and October 2011, with 15,567 BMW and MINI models sold representing a 11% increase compared to the same period in 2010.
Speaking at day one of the show, Dr. Joerg Breuer, Managing Director of BMW Group Middle East said; "BMW Group is looking forward to celebrating and building upon the successes achieved so far this year, throughout the show. With the Middle East debut of the innovative Vision ConnectedDrive model and the highly anticipated BMW M5, as well as a few limited edition models, we have a lot to be excited about. 2011 has been a great year so far for The Group and we are looking forward to ending the year and moving in to 2012, on a high."