Bridgestone announced today that it will be the Official Tyre of Dubai International Motor Show 2013. The world's largest tyre and Rubber Company signed a sponsorship deal with Dubai World Trade Centre, the organisers of the largest automotive event in the Middle East. The Dubai International Motor Show will take place from 5th till 9th November 2013 at the Dubai World Trade Centre.
“We are proud to be the Official Tyre of the most important and largest show in the motoring industry in the Middle East and Africa region; as the leading tyre company in the region and globally, there couldn’t be a better fit for us,” commented Shoichi Sakuma, President of Bridgestone Middle East and Africa. The show will not only showcase Bridgestone range of tyres, but also Bridgestone’s new and latest technological innovations.
The decision of sponsoring the Dubai International Motor Show is one of the new significant actions that Bridgestone is taking to support the development of the motoring market across the Middle East and Africa and to reconfirm its deep and long commitment to the region.