As Gulf tourists, led by Saudi visitors, flock to London for the summer season, British Airways is giving travellers from Saudi Arabia one more reason to fly. As an exclusive part of British Airways’ ‘Weekend Savers’ campaign, the airline has slashed its fares from Saudi Arabia to London by nearly 50 percent in First and Club World for bookings made between 20 June 2013 and 22 June 2013, with other great fares available in World Traveller Plus and World Traveller.
London is one of Saudi Arabia’s favourite tourist destinations during the summer due to its moderate climate and geographical proximity to several major European cities. The British Tourism Authority, Visit Britain, recently announced that the country welcomed about 500 thousand visitors from the Gulf countries in 2012, where Saudi Arabia ranked second with 180 thousand visitors during the year. 2013 is expected to see an even higher number of travellers from the Saudi market, with the past five years having seen an increase of 60%..
In line with customer demand for the summer season, British Airways has recently made changes to its Saudi service. In Riyadh, the airline has moved to a daily 747 aircraft on the route and introduced a new schedule, increasing the capacity on the route by more than 1000 seats per week. Operations to Jeddah King Abdulaziz International Airport have also increased to daily.
Paolo De Renzis, Area Commercial Manager, Middle East and Central Asia, said: “London is expecting to see an exceptional summer season this year, with an influx of Gulf tourism led by Saudi Arabia. In order to welcome Saudi visitors to London, we are offering these special fares, so that travellers can have an easy, convenient way to fly while enjoying the best of British hospitality.”
Travellers can explore London with British Airways’ special fares, reduced especially for the Saudi market. The promotion is valid across all four cabin classes for a limited time by booking this weekend. From Riyadh, fares start from just SAR 2,385* in World Traveller, SAR 3,490* in World Traveller Plus, SAR 6,290* in Club World and SAR 13,320* in First. Flights from Jeddah start from SAR 2,385* in World Traveller, SAR 3,490* in World Traveller Plus, and SAR 6,243* in Club World.
A full timetable of British Airways' flights to London and beyond is available online at ba.com – where customers can book, pay and check-in online for their flights.