Canon, world-leader in imaging solutions, has increased its brand value over the past 12 months, rising three places to 30th position in Interbrand’s 100 Best Global Brands 2012 ranking.
The annual 100 Best Global Brands ranking report from Interbrand identifies and ranks companies that have created and sustained strong global brand performance. Canon’s brand value has risen three per cent to $12,029 million, compared to 2011. The report highlights Canon’s efforts to make product innovation and corporate citizenship top priorities within a challenging economic context – with great results. It also outlines Canon’s commitment to R&D, technology and innovation and the Océ acquisition as examples of its efforts to achieve the number one position in all its core businesses.
James Leipnik, Chief of Communication, Canon Europe, Middle East and Africa said: “Our passion for the power of image lies at the heart of everything we do at Canon. This year’s improvement in our Interbrand global ranking shows that our passion continues to strengthen the Canon brand as we focus on delivering innovative imaging solutions for our customers worldwide.”
Mai Youssef, Corporate Communications Manager, Canon Middle East said: “As a world leader in the imaging industry, Canon is committed to becoming a top 100 global company. Interbrand’s latest ranking validates our on-going commitment to introduce ground-breaking products and value added services that inspire innovation and creativity, bringing us a step closer towards achieving our aim.”
The Interbrand 100 Best Global Brands ranking report looks at the ongoing investment and management of brands as business assets. The ranking looks at the financial performance of the products or services, the role of the brand in the purchase decision process and the strength of the brand.