Canon, world-leader in imaging solutions, has been placed third in the Interbrand ‘Japan’s Best Global Brands 2012’ ranking. Since the ranking began in 2009, Canon has consistently been placed in the top five, and its brand value continues to increase.
“Recognition as one of the top three Japanese Global brands is testament to the strength of the Canon brand,” said James Leipnik, Chief of Communication for Canon Europe, Middle East and Africa. “To have maintained this high position despite the challenges of the past year shows the resilience of Canon’s imaging products and the continued trust consumers have in the Canon brand.”
Mai Youssef, Corporate Communications Manager, Canon Middle East, added, “This latest ranking reaffirms Canon’s position as an innovative industry leader, dedicated to meeting the diverse needs of customers throughout the world. We are committed to becoming a top 100 global company and look forward to continuing to inspire people’s creativity and innovation through the power of image.”
Interbrand assessed Canon’s brand value at $11,715 million, which is an improvement of two per cent on last year’s valuation. Interbrand’s methodology evaluates brand value on financial strength, influence on purchasing decisions, and future earning potential. The ranking is seen as a good indicator of brand strength. To qualify, each brand must originate from Japan, be listed on the Tokyo Stock Exchange, have a good level of global recognition and derive at least 30 per cent of its total sales from outside Japan.