Moving ahead with its ‘closer to customers’ strategy, Canon Middle East, a leader in imaging solutions, has announced that it has organised special activities for its customers to coincide with the recently concluded 2011 Formula 1 Abu Dhabi Grand Prix held at the Yas Marina circuit on November 12th and 13th. Demonstrating Canon’s continuing focus on building relations with clients, the company gathered VIP clients for an informal networking event during the F1 race in Abu Dhabi, while it also hosted an exclusive workshop during the race to teach budding photo enthusiasts the art of sports photography.
Canon provided VIP clients with full-board stay at the Bab Al Shams Desert Resort in addition to complimentary tickets for the qualifying session and the final race of the Abu Dhabi Grand Prix. With the F1 weekend attracting a large number of its top-tier customers, Canon took the initiative to conduct informal meetings and cultivate closer interaction with clients in a relaxed and friendly atmosphere.
On the other hand, some 20 photographers attended the workshop, which was held on November 12 at the Radisson Blu Hotel on Yas Island and was conducted by Canon Ambassador Frits van Eldik. The workshop was organised following the huge success of Canon’s summer workshops for university students. Mr. van Eldik offered tips and techniques in sports photography and also entertained questions from participants during a Q&A session. Participants had a practical session at Yas Marina Circuit after the workshop.
Anurag Agrawal, Managing Director, Canon Middle East, said, “Major sporting events present an excellent opportunity to meet our clients in a relaxing and informal setting. Given the thrill and excitement of Formula 1 racing, this was perhaps the best sport we could choose to entertain our special clients and to also organise a special sports photography workshop. Moreover, this gesture perfectly complements our ‘closer to customers’ strategy, especially as we mark our tenth anniversary in the region.”
The networking activity and photography workshop were organised under the theme the “Power of Partnership” in line with the 10th anniversary celebration of the Canon Middle East headquarters in the region. A series of monthly activities are being conducted in celebration of Canon’s anniversary based on various themes that reinforce Canon’s commitment to the community and the environment.