Architect Bernard Khoury from Lebanon
Jaguar is challenging conventional perceptions of innovation and performance in its newly revealed ‘Forward Thinkers’ film series. The Jaguar MENA brand initiative will feature individuals from four different countries across the Middle East region, capturing each of their inspirational stories
Saluted by Jaguar as some of the region’s contemporary innovators and progressive thinkers from KSA, Kuwait, Lebanon and the UAE, each individual ‘Forward Thinker’ personifies the Jaguar brand through their daily lives and like Jaguar they strive to stay one step ahead with their energy, determination and passion for life.
To support the expanding line-up of vehicles in the MENA region, which now includes the recently launched Jaguar XE, the ‘Forward Thinkers’ initiative will capture the characteristics of the Jaguar XE through the ambassador stories. Drawing comparisons between their daily lives and the Jaguar XE, the ‘Forward Thinkers’ series will include stories about innovation, technology, and design from each of the individuals in their respective fields.
Speaking about the new campaign, Chris Wilde, Brand Director for Jaguar Land Rover MENA, said: “Our recent product launches and marketing activity have signalled to consumers that Jaguar is a brand on the move, just like our ‘Forward Thinkers’. Working with these talented influencers has been a real honour and we look forward to sharing their stories with our audiences through the film series.”
The new Jaguar XE is a true driver’s car that has redefined the mid-size sports saloon, bringing levels of innovation and luxury never before seen in the segment. Built exclusively in the UK, the Jaguar XE combines thrilling performance, class-leading design, intelligent technology features and Jaguar’s all-new aluminium architecture.
The five influencers in the ‘Forward Thinkers’ series include social media figure, Hamad Qalam (Kuwait), founder and CEO of Lomar, Loai Naseem (KSA), renowned architect Bernard Khoury (Lebanon), and entrepreneur and motivational speaker Anas Bukhash (UAE).
The series of films will be hosted on the Jaguar MENA blog and the Jaguar MENA social platforms.