Cisco, a leading global information and communications technology (ICT) company and Etisalat, a leading operator in Middle East and Africa, announced today the signing of a memorandum of understanding (MoU) to map all strategic mutual objectives between Cisco and Etisalat and a Global Frame Agreement to cover all of Etisalat’s Affiliates for buying Cisco products and services across Etisalat’s 18 footprint countries.
The signing ceremony was held at Etisalat Headquarters in Abu Dhabi and was attended by H.E. Ahmad Abdul Karim Julfar, Etisalat Group Chief Executive Officer and Duncan Mitchell, Senior Vice President, Cisco Emerging Markets. The delegation also included Wayne Hull, Director and General Manager, Cisco UAE and Mohammed Tantawi, Regional Manager, Cisco UAE.
As part of the agreement Etisalat and Cisco intend to work together towards a beneficial business relationship to successfully enhance and extend Etisalat business including Wireline, Mobile, Managed Services and Data Centre Technology.
The agreement will also aim to improve Etisalat’s customer experience and satisfaction by collaborating with Cisco to bring thought leadership from worldwide service providers.
Cisco and Etisalat will explore opportunities to increase the level of Managed Services business by optimizing the current process across all areas of the business solutions, reducing the time to market and aligning closer on key opportunities. This includes increasing Etisalat’s potential market opportunity in the small and medium enterprise (SME) segment.
Cisco will collaborate with Etisalat to help build a high level strategic articulation and a comprehensive framework for Cloud services based on the specific countries of presence for Etisalat.
Cisco will also support Etisalat to stay at the forefront of technological updates and market transformations to help Etisalat harness new trends and translate them into new business opportunities. Cisco will help provide Etisalat with leading products and services to build their Next Generation IP Network.
Through this agreement, Etisalat will explore utilizing Cisco’s services to lower total cost of network ownership, increase network availability, improve business agility and facilitate faster time to market. This includes exploring the group’s wide deployment and utilization of Cisco’s Network Optimization Services.
The agreement will help Etisalat and its Affiliates to identify optimal ways to acquire Cisco equipment and services capitalizing on Cisco Capital, the financing arm of Cisco which provides flexible and innovative financing across the region.