In collaboration with Al Jalila Foundation, du announced its Exclusive Packages for Special Numbers auction, organised by OnLine Auctions, on February 6, 2016. The auction features the number 052 111 1111 as the most exclusive among the exclusive numbers offered with special packages under different categories.
The 2016 edition follows the unprecedented success of last year’s auction. In line with du’s continued efforts towards sustainability, part of the auction proceeds will be allocated to support Al Jalila Foundation’s endeavors in scientific and medical research. The initiative falls under du’s ongoing initiatives aimed at contributing to the UAE’s national innovation strategy, where technology and healthcare are considered major players.
Dr. Abdulkareem Sultan Al Olama, Chief Executive Officer of Al Jalila Foundation, said: “We would like to praise the continued support from du for meaningful activities and projects, where medical research and healthcare industry development claim major interest. Corporate social responsibility plays a primary role in this field, as it aids in multiplying efforts and ensuring its continuity to meet the original purposes.”
“At du, we believe in the importance of intellectual content development, particularly in the health care sector, as an essential ingredient to the overall success of the UAE innovation strategy. Hence, we are proud to support the Al Jalila Foundation, as it endeavors to improve medical efforts in the UAE and positively contribute to the populations’ overall health,” said Fahad Al Hassawi, Chief Commercial Officer, du. “We hope that our support aids in the development of our nation’s medical sector, so that it achieves revolutionary results and enhances the UAE’s reputation as the destination for international medical care.”
A portion of the proceeds from the 2015 du special numbers auction benefitted two great charitable initiatives, Alam Wa Amal on Sharjah TV and Emarat El Kheir on Noor Dubai Radio Channel. The proceeds were used to support over 90 charity projects, like building mosques and arranging Umrah trips, and individual cases for people in need and special medical cases.
Al Hassawi added: “As a socially responsible business, we are always on the lookout for innovative ways to cooperate with various entities for the purpose of enriching all aspects of life in the UAE. Our partnership with Al Jalilah Foundation this year will enable us to extend further support for knowledge content in the field of medical research, and raise the level of health care in the UAE; thus contributing to the achievement of future development goals.”