du is supporting efforts to encourage environmental stewardship by working together with the Emirates Environmental Group (EEG) for the 10th Clean UP UAE initiative. du’s participation is an affirmation of its pledge towards a cleaner, greener and more sustainable UAE, under its Corporate Social Responsibility initiatives.
As outlined in the telecom’s recently released Sustainable Development report, one of du’s core values is to support the journey towards business excellence and sustainability, and creating as little impact on the environment as possible is a key aspect of this,. This aligns with the EEG’s vision to bring together the community with a common goal of being good environmental stewards, by way of a Clean UP UAE, a national clean-up campaign.
“We all live in the same environment, and so it is vitally important that we work together in order to preserve and improve it for ourselves and generations to come,” said Hala Badri, Executive Vice President, Brand and Communications, du. “The Emirates Environmental Group’s Clean UP UAE initiative presents the ideal opportunity for the community to come together to work towards a common goal. We are proud to have supported this once again, and we will continue to promote volunteerism amongst our colleagues and our community to work towards achieving our vision of a cleaner UAE.”