A rendering of the all new Festival Square as it will look once it is completed later this year
Dubai Festival City Mall will unveil on May 14th an all-new Festival Square – the mall’s main atrium space - during a long weekend of celebrations and fun activities for all.
Thousands of lucky visitors will walk away with great prizes and rewards from 10am onwards after senior mall officials inaugurate this milestone with representatives of local authorities, retail industry leaders and the public at large.
The event will coincide with the opening of some 25 new retail stores as the mall’s offering is gradually enhanced under its ongoing AED 1.2 billion expansion programme. This includes the creation of a bigger and fully redesigned Festival Square, the mall’s epicenter which will extend out right to the waterfront for what promises to be a unique town square experience.
“The expansion programme will deliver an increased functionality in the retail layout and circulation within the mall by positioning the right retailers at the right locations. It will also create more gross leasable area, enhance the mall’s F&B offering and maximise its unique waterfront location,” said Chris O’Donnell, Group Director, Al-Futtaim Group Real Estate.
“The radical transformation of the mall will expand possibilities for our consumers and tenants through a series of tangible benefits that will include a significant boost in footfall, enhanced visitor flow, increased visibility and accessibility across all levels and more cross selling opportunities between retail categories,” added O’Donnell.
The new shops to start trading on May 14th include some of the best names in retail: OMEGA, Koraba, Damas, Victoria’s Secrets Beauty & Accessories, Jo Malone, Pink, Kiehl’s Reiss, Starbucks, Teavana, Banana Republic, Lacoste, Kazar, DKNY Women, Brooks Brothers, L.K. Bennett, Marella, Molton Brown, L’Ocittane, Make Up For Ever, MAC, Troll Beads, Police, Fleur D’amour, Toscow.
“Many regional and international retailers have bought into our plans and have committed a growing number of stores to Dubai Festival City Mall as they are aspiring to expand their critical mass alongside our unique waterfront location on the banks of Dubai’s historic Creek,” said Brad Merchant, General Manager of the mall.
“Amongst them we will welcome four stores during summer, Massimo Dutti, Dani by Dani K, Kate Spade and Paul. Soon after we will see the addition of Sandro, Maje, DVF, Mint Velvet and Zadig & Voltaire. Furthermore some 65 more stores will open by Q4 2015, to join our existing stable of iconic brands retailing out of DFCM, including Dubai’s only IKEA store,” added Merchant.
Dubai Festival City Mall’s expansion programme’s next steps include the redesigning and landscaping of an all-new waterfront promenade and the launch of a new 3,500sqm food court that will offer a selection of 24 casual restaurants with a combined capacity of over 2,000 seats and featuring Dubai’s only free supervised play area for children.
More announcements detailing what lies ahead for the mall will be made during the course of its expansion programme which, once completed in the second half of next year, will include a total of 420 stores and many more enhancements designed to consolidate its position amongst the Emirate’s top retail destinations.