For Dubai Aluminium (“DUBAL”) — the entirely state-owned enterprise that operates one of the largest single-site primary aluminium smelters in the world — the 2011 Omega Dubai Ladies Masters Golf Tournament, held from 14 to 17 December, provided yet another opportunity to express its corporate commitment to the social and economic development of Dubai. So says Mohammed Yahya (Manager: Corporate Relations & International Affairs), who explains, “As a proudly UAE and inherently responsible corporate citizen, DUBAL has invested time, financial resources and expertise in community-based initiatives that support the broader goals of the Dubai government for more than 30 years. Our efforts are targeted largely at establishing Dubai as a world-class leisure, sporting and business hub major. This tournament, which we have sponsored since its inauguration six years ago, provides a high-profile platform for achieving this objective.”
Yahya goes on to say that there are strong parallels between DUBAL and the Omega Dubai Ladies Masters. “Both our company and the tournament are relatively young in global terms, yet both have earned international respect and renown. This reflects our mutual belief that being a world-class competitor requires dedication, focus and commitment. Just as the Omega Dubai Ladies Masters has increasingly attracted the world’s top lady golfers over the years, so DUBAL has grown in terms of market share,” he says. “Today, our company competes in the highest echelons of the global aluminium market, not just in terms of production volumes but also the superb quality and premium purity of our products.”
As in prior years, DUBAL leveraged its sponsorship of the golf to build relationships with the company’s local suppliers and business associates. “We invited these valued partners to our hospitality chalet, giving them the opportunity to watch the 2011 Dubai Ladies Masters tournament in a very comfortable setting,” Yahya explains. “It’s just one of the ways in which we express our gratitude for their support, which helps us nurture long-term mutually-beneficial partnerships.”
DUBAL is also a sponsoring partner of the annual 2012 Dubai Desert Classic Golf Tournament, which is scheduled to take place at the same venue from 09 to 12 February 2012. The event marks the 21st consecutive year of DUBAL’s involvement in the tournament, having been a major sponsor since 1992.