Leading international coffee and baked goods chain DUNKIN’ DONUTS, further consolidated their continuing expansion across the UAE, with the opening of their latest outlet in Al Homra, Umm Al Quwain recently. With this latest addition to their network, DUNKIN’ DONUTS now has a presence in all emirates of the UAE.
Since entering the market, DUNKIN’ DONUTS’ range of fresh baked goods and top-of-the-range coffee has appealed to the palates of consumers in the UAE, leading to rapid expansion in demand and the consequent surge in the number of outlets. “Consumers in the UAE and Oman are highly discerning and we are extremely pleased with the response to our evolving product line,” said David Rodgers, General Manager DUNKIN’ DONUTS Middle East. “Our strength is our unmatched combination of superior coffee with a wider range of donuts than any other brand in addition to dedicated standards of customer service.
“We plan to continue reinforcing our presence across the country in order to meet the ever-present demand for our products. By the end of the year we plan to have a total of 70 outlets across the UAE,” he added.
The expansion is part of the Canton, Massachusetts-based quick-serve giant’s strategy to spread its presence to all corners of the Emirates, which is increasingly becoming a significant market in the burgeoning Middle East region. The company is committed to organic growth in the region in which it has an investment outlay of more than AED10 million spread over the next three years.
DUNKIN’ DONUTS is the established leader in the market for coffee and baked goods with a robust worldwide presence in 31 countries. Currently the company has more than 9,000 outlets across the globe.