Ziyad Bin Mahfouz, CEO, Elaf Group
The city of Makkah Al Mukarramah has expressed confidence in continuing to enjoy steady business growth, further bolstered with the thriving presence of convenient room occupancy rates. In fact, the city has witnessed an influx of new hotels, including leading hotel brands, offering more hotel rooms to meet the demand for pilgrims coming to visit Makkah for their annual Hajj and Umrah. Looking to play its part in the religious tourism segment’s continued growth, the Elaf Group of Companies has leased a new hotel located in the heart of the city.
According to the company’s senior executives, the ‘Elaf Al Salam’ will soon be opened and is expected to enjoy healthy occupancy during the Hajj and Umrah seasons. The hotel is located in the Al Rawabi area and is only 1800 meters away from the Holy Mosque ‘Masjid Al Haram’ in Makkah. The hotel's ambiance represents a successful combination of luxury and grandeur along with the finest services and amenities that the Elaf brand is known for. Hotel guests can enjoy their stay in any of the 275 rooms that feature state-of-the-art equipment and modern amenities.
Ziyad Bin Mahfouz, CEO, Elaf Group, said, “The city of Makkah continues to enjoy business stability, further reinforced by the vibrant religious tourism segment as more and more tourists come for their annual Hajj and Umrah pilgrimage. Rest assured that we are also looking at adding hundreds of new rooms to meet this demand. As such, our new hotel, the 'Elaf Al Salam' will provide these pilgrims with a comfortable and secure stay."
The ‘Elaf Al Salam’ Hotel is part of the company’s move to increase its number of hotel rooms in order to accommodate the increasing flow of tourists visiting the Kingdom of Saudi Arabia. The Elaf Group remains committed in offering the best hospitality services according to international best practices in support of the Saudi General Authority for Tourism and Antiquities. The company has also expressed its commitment in helping the authority in achieving sustainable tourism development while also reinforcing the kingdom’s position on the world tourism map.