Elaf Group’s opening of two new hotels in Al Madina Al Munawara to address high demand for rooms as peak pilgrimage season approaches

Elaf Al Nakheel

The Kingdom of Saudi Arabia’s (KSA) accommodation and hospitality sector is reportedly witnessing significant growth with occupancy rates already seeing a 130 per cent increase. Industry experts have revealed that the numbers are expected to rise as both the Hajj and Ummrah seasons are fast approaching. In addition, the sector’s vibrant growth can be widely attributed to the healthy competition posed by leading international hotels present in the Kingdom, who have all expressed readiness in welcoming tourists visiting the country, particularly those going on holy pilgrimage to Makkah and Madina. The expected influx of more tourists and visitors are complemented by the high numbers of confirmed bookings that were made through electronic services. 

Aiming to meet the demand for more rooms, the Elaf Group of Companies, has revealed the opening of the ‘Al Bustan’ and the ‘Al Nakheel,’ the company’s two new hotels, consisting of a total of 279 rooms, located in Al Madina Al Munawara. The hotels, which opened in April, are part of the Elaf Group’s strategic move towards expansion and also fall in line with their thrust to play a major role in the Kingdom’s constant efforts to develop and strengthen the tourism industry. 

Ziyad Bin Mahfouz, President, Elaf Group of Companies, said, “The opening of these two new hotels could not have come at a better time as these new facilities are expected to help address the demand for more hotel rooms in Al Madina, especially now that the peak season for pilgrimage is fast approaching. In addition, the strategic locations of both the ‘Al Bustan’ and the ‘Al Nakheel,’ combined with their distinctive features and offerings, will help cater to the various needs of those visiting Al Madina. The launching of these new hotels also complements the government’s continuing initiative to promote tourism diversification and parallel development across all levels, including tourism for religious purposes.” 

The Elaf Group President lauded the Saudi government’s continuous efforts to boost the country’s tourism industry, which is ably reflected in the ongoing organization of the country’s various tourism segments; the restructuring of tasks throughout the Kingdom and the continued investment in major projects, he concluded.