PO Box 9400
United Arab Emirates
Emirates General Petroleum Corporation "Emarat", celebrated the first anniversary for the opening of a “Freshplus” Store in Al Twar in Dubai. The store is owned by an investor who was granted the franchise rights to the trademark.
Dr. Rahma bin Mohamed Al Shamsi, Retail Sales Manager at Emarat, said that the “Freshplus” chain offers a unique shopping environment, filled with comfort and luxury, with a focus on value and high quality. He also mentioned that the variety of the fresh foods complements what is offered by “Bakeria” and “Café Arabicca” stores, and thus ensures the provision of fresh products, snacks and pastries along with hot coffee drinks that satisfy different tastes, in addition to cold drinks available at all times.
Dr. Al Shamsi further said that the celebration organized by the Corporation for the “Freshplus” store in Al Twar, is in line with the marketing and promotional support offered by Emarat to all its trademarks and investors who are granted the franchise to these marks, in the UAE and abroad. This event is one of many support methods provided by Emarat for all of its trademarks, which have witnessed an increase in the numbers of investors seeking their franchise rights.
Furthermore, Dr. Al Shamsi asserted that the Corporation will keep on providing its marketing support to investors who are granted franchise rights to Emarat’s trademarks, in different locations. There are now 9 “Freshplus” stores in the UAE owned by different investors, and 2 stores in Muscat, Oman.
The celebration event was attended by Mr. Darren Smith, Manager, Retail Marketing Support, and Mr. Nabile Aityoussef, Franchise Field Specialist
in Emarat. Mr. Nabile presented certificates of appreciation to all the employees working at Al Twar “Freshplus” store since it was established, for their hard work and commitment to development and growth.