Emarat's Pavilion at Gulf Foods 2012 Exhibition attracts potential investors

Rahma bin Mohamed Al Shamsi, Retail Sales Manager at Emarat

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Emirates General Petroleum Corporation “Emarat's” stand at Gulf Food 2012, which is currently being held at Dubai International Exhibitions and Conferences Center, is attracting a lot of the exhibition's visitors, especially from investors seeking opportunities to secure franchise rights to Emarat's trade names “Freshplus”, “Bakeria” and “Café Arabicca”, all of which are participating in the exhibition under one roof. 

Dr. Rahma bin Mohamed Al Shamsi, Retail Sales Manager at Emarat, expressed his satisfaction with the turnout at the Corporation's stand, stressing that the number of exhibitors at the stand had to be increased in order to accommodate the crowd; as such numbers are indicators of the general economy's recovery. 

He further said that the Corporation always chooses unique products that are launched under a trademark, within its policy and continuous efforts to innovate services that distinguish it from other competitive companies. He added that Emarat always seeks to respond to its customers' needs and expectations through the provision of quality, quick and comfortable services and products.

Dr. Al Shamsi also said that Emarat sees the Gulf Food 2012 Exhibition as an opportunity to promote its trademarks in a way that serves the Corporation's objectives, saying that such exhibitions provide unique opportunities for Franchise owners to share experiences and good ideas, showcase their products and services and explore regional business development opportunities, in addition to enhancing their presence in the regional and local markets. 

The trademarks that are showcased by the Corporation in booth No.CC5-7 at the exhibition, include “Freshplus”, which is a new chain of convenience stores considered to be a modern approach to shopping, with focus on comfort and high quality, in addition to “Bakeria”, which is the first of its kind in the Middle East, which provides a wide selection of snacks and foods, and “Café Arabicca”, which complements Bakeria which offers fresh and rich coffees and drinks.