Emirates, the Official Airline of Arabian Travel Market (ATM), will be calling all ‘Globalistas’ at the exhibition this year, with a spectacular showcase of its new “Hello Tomorrow
” global brand platform and the introduction of exciting interactive and digital features to its iconic Emirates Globe stand.
When the annual travel exhibition gets underway on Monday, 30 April, visitors to the Emirates stand will be wowed by a striking visual display manifesting the spirit of ‘Globalistas’ – individuals who are living and championing the global lifestyle enabled by Emirates. The 3min showcase will be played out continuously throughout the exhibition across 30 screens wrapping the colossal 9.2m structure at Emirates stand # UAE1210, located in Hall 3.
The vibrant display, which explores different themes synonymous with a global lifestyle such as travel, culture and language, has been produced in celebration of Emirates’ 19th
year at ATM and the recent launch of the company’s global “Hello Tomorrow” brand platform.
“Hello Tomorrow” seeks to position Emirates as the enabler of global connectivity and meaningful experiences, as the company continues its evolution from a travel brand to a global lifestyle brand.
In addition to this stunning showcase, regular guests at ATM will also notice a range of new interactive features that have been introduced to the Globe this year. Digital displays will replace traditional brochure stands on the outer edges of the platform, inviting visitors to search and vote for their favourite Emirates destinations through an interactive world map.
The 40in displays will also link straight to the new Emirates Facebook page, which, since its launch in late March, has already nearly 400,000 fans and currently ranks as the number one airline on the social networking site in the MENA region.
“Since our last appearance at ATM, Emirates has made great strides towards achieving our vision for the future growth of the airline and we look forward to sharing these with the industry”, said Thierry Antinori, Executive Vice President, Passenger Sales Worldwide, Emirates airline. “Our new “Hello Tomorrow” brand platform takes centre stage on Emirates Globe this year, following its successful launch around the world and its significance in positioning Emirates as the enabler of global connectivity and meaningful experiences.
“Every year, ATM brings together key industry figures from six continents and this remains a fantastic platform for us to showcase our plans and ambitions, as well as reaffirm our commitment to the regional travel industry.”
Emirates, which now flies to 123 destinations in 73 countries, has significantly expanded its global reach since its previous year at ATM through the launch of 11 new destinations – Geneva, Copenhagen, St Petersburg, Baghdad, Rio de Janeiro, Buenos Aires, Dublin, Lusaka, Harare, Dallas and, most recently, Seattle.
In addition, four other route launches – Ho Chi Minh City, Barcelona, Lisbon and Washington – are in the pipeline between now and September 2012, and the Emirates rapidly growing fleet is expected to reach 175 aircraft by the end of May 2012.