Emirates NBD receiving Arab Achievement Awards 2012
Emirates NBD, the leading bank in the region, announced today that it received the award for “Best Bank Brand” as well as an award for the “Leading PR/Marketing Company”, at the annual Arab Achievement Awards 2012.
The award ceremony was held alongside the two-day Arab Investment Summit, held in Abu Dhabi, which brought together leaders and experts from across the region and the world to meet and discuss investment opportunities in the Arab region.
“We are proud to receive these two important awards, which recognise our commitment to branding excellence as a leading Arab brand,” said Vikram Krishna Head – Group Marketing and Branding, Emirates NBD. “The evolution of our young brand has been a true success story right from the off-set. A core component has been our brand value proposition – to provide our customers with an enriched banking experience. This is a concept that we have integrated into all our PR and marketing activities throughout our journey as a brand.”
This is the second consecutive year that Emirates NBD has been recognised for leading the way in PR and marketing achievements by the awards, which recognise the best of companies and institutions in the Arab region.
Emirates NBD has successfully established itself as a leading banking brand, less than three years after its launch in November 2009, following the merger of Emirates Bank and National Bank of Dubai. As a result, the brand was ranked in 131st place, in the 2011 The Banker magazine’s “Top 500 banking brands” globally.
“Emirates NBD is a brand with global appeal and recognition, but was cultivated right here in the Arab world,” continued Krishna. “Our brand values reach out to our multinational customer base, but simultaneously understand the specific requirements of the Arab population. As an industry-leading brand, one of our key success factors has been our understanding of our customers. Our investment into research and customer insights has always been the underpinning factor to our brand and communications strategies.”
Recently, Emirates NBD picked up yet another two awards, one for “Best Customer Attraction” and the other for “Best Overall Customer Experience,” at the Customer Experience & Service Excellence Summit 2012.