R Sivaram, Senior Vice President and Head of Cards Business, Emirates NBD
Emirates NBD, a leading bank in the region, launched its festive SWIPE2WIN campaign, offering hourly prizes to customers each time they use their credit card. Altogether, 800 prizes, including a Grand Prize of 1kg of gold, can be won until the campaign finishes on February 5, 2013.
Credit cardholders who make a transaction between 12am and 12pm will get the opportunity to win AED 1,000 every hour, while the highest spending cardholder each day will win an iPad
“We are committed to developing products and services that meet the financial needs of our customers while, at the same time, delivering flexibility and enhanced value,” said R. Sivaram, Senior Vice president and Cards Business Head, Emirates NBD. “With the Swipe2Win campaign, every hour one of our valued customers will become a winner.”
Hourly prize winners will be chosen based on a lucky draw of card spend of over AED 100 in a particular hour. Every AED 100 spent will entitle the customer to an additional entry into the draw. The daily winner for an iPad will be selected on the basis of the highest cumulative spends during that day, including in-store, online and international transactions.
The mega prize of 1 kg gold will be announced at the end of the promotion period. The winner will be selected on the basis of a minimum cumulative spend of AED 20,000 during the promotion period. Every additional AED 20,000 spend will qualify customers for an additional entry into the draw.