Emirates NBD launches Bon Appetit Experiences
Emirates NBD, a leading bank in the region, announced today, the launch of ‘Bon Appétit Experiences’ - an exclusive culinary programme for its affluent and premium customers. The first event in the programme took place at Jamie’s Italian where the bank’s customers were the first in the UAE to have exclusive access to the unique recipe of Jamie Oliver pizza, and experienced the fine art of preparing a perfect pizza.
Launched in partnership with BBC Good Food ME, the special culinary initiative will enable Emirates NBD premium cardholders to meet and interact with award winning chefs and learn exclusive cooking techniques from them in a fun and informative format.
“At Emirates NBD, we constantly strive to provide unique experiences to our valuedcustomers as an appreciation of their association with us,” said R. Sivaram, Senior Vice President and Cards Business Head, Emirates NBD. “The launch of ‘Bon Appétit Experiences,’ signals Emirates NBD’s strong commitment to provide customers with exclusive and memorable experiences. We hope to follow these special culinary events with more renowned chefs that our customers have affinity towards.”
‘Bon Appétit Experiences’ is an extension of the ‘Bon Appétit’ programme that was launched last year by Emirates NBD, and enabled cardholders to enjoy exclusive discounts at over 500restaurants in the UAE, through using an Emirates NBD credit or debit card.
“Building on the success of the Bon Appetit programme that was launched last year, we are very pleased to present yet another exclusive offering for our valuable customers. We are privileged to be partnering with BBC Good Food ME, an established magazine in the Middle East for connoisseurs of international cuisine,” added Sivaram.