Saif Al Mansoori, and Abdulhamid Juma at the signing ceremony
Emirates NBD, a leading bank in the region, announced it is sponsoring the 10th Dubai International Film Festival, which is being organized under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, from 6-14 December 2013. The bank also announced that it would be sponsoring the People's Choice Award at the 2013 edition of the event.
“As a leading banking entity in the region, Emirates NBD continues to be closely involved in initiatives and activities that are of interest to the community. We are pleased to be associated with the Dubai International Film Festival, which has become one of the major highlights in Dubai’s calendar of events,” said Saif Al Mansoori, Deputy Head Group Marketing & Branding, Emirates NBD. “Over almost a decade, DIFF has served as an important networking platform, attracting well-known personalities from the regional and global film fraternity to enable greater integration between them. With the star studded guest list and ensuing discussions, DIFF also paves the way to continuing innovation and creativity in Arab filmmaking.”
Abdulhamid Juma, Chairman of Dubai International Film Festival said: "We are very pleased to welcome Emirates NBD as one of our sponsors this year. As a leading financial institution in the UAE, Emirates NBD has always been a key participant in community focused activities, and we look forward to working with the bank to present one of the best editions of DIFF."
As part of the sponsorship, Emirates NBD is offering its customers one ticket free for every ticket bought for the festival using the bank’s credit or debit cards. Besides, the bank is running competitions on its Facebook and Twitter pages offering winners tickets for the movies at the Festival.
Since its inception in 2004, DIFF has served as an influential platform for Arab filmmakers and talent at an international level, by spearheading the cinema movement in the region.