Shayne Nelson, Group CEO, Emirates NBD
Emirates NBD, a leading bank in the region, was honoured at the Global Brand Excellence Awards 2014 with five coveted awards across branding, marketing and customer experience categories. At the awards ceremony, Emirates NBD walked away with prestigious titles, including Marketing Campaign of the Year, Best Use of Social Media, Brand Excellence in Financial Services, Effective Use of Marketing Communications, and Marketing Professional of the Year.
Hosted by CMO Asia magazine, the Global Brand Excellence Awards honour top of the class marketing excellence and also set benchmarks for the best in building brands combined with consistent innovation and strategic marketing. The awards were presented at one of Asia’s biggest award ceremonies held recently in Singapore, which was attended by thought leaders from some of the world's most admired brands.
Emirates NBD won the “Marketing Campaign of the Year” award in recognition of the development and execution of its highly successful marketing campaign for the bank’s historic partnership with Manchester United Football Club, which was signed in 2013. The partnership saw the bank unveil the co-branded credit, debit and prepaid cards, accompanied by a series of 360º marketing initiatives offering priceless experiences for customers, including trips to Old Trafford to see their favourite club play.
Emirates NBD’s 50th Anniversary Logo competition, which was executed on its official Facebook page, won two awards – “Brand Excellence in Financial Services,” and “Effective Use of Marketing Communications.” Designed with the objective to engage with customers, the logo competition attracted over 4,500 submissions from social media users across the UAE.
Commenting on the award wins, Shayne Nelson, Group CEO, Emirates NBD, said: “We are honoured to be recognised as a leading brand globally, as these awards validate our strong commitment to simplify banking for our customers, while focusing on customer-focused marketing initiatives to better service their financial and lifestyle needs. We at Emirates NBD will continue with our efforts to offer superior customer service, so you can expect a lot more innovation and creativity in this space. I would like to congratulate Group Marketing, Branding and Customer Experience teams for continuing to raise the value of the Emirates NBD brand through customer-focused marketing initiatives.”
Emirates NBD was also awarded for “Best Use of Social Media,” in recognition of a programme launched by the bank and its utilisation of social media channels for speedier resolution of customer issues to provide an enhanced customer experience. Since the start of the programme, customer engagement levels on the bank’s social media platforms have dramatically shot up.
At the awards ceremony, Vikram Krishna, Head of Group Marketing and Customer Experience at Emirates NBD, was named the “Marketing Professional of the Year,” in recognition of his standing as a thought leader in the regional marketing and customer experience industry.
The recognitions at Global Brand Excellence Awards 2014 are the latest in a series of accolades received by Emirates NBD for its marketing efforts. The bank was honoured with a double recognition at Effie MENA Awards 2013, a Bronze and a Silver award at Dubai Lynx 2014; “Best Sports Marketing Campaign” at Sports Industry Awards; recognised for “Best Social Media Engagement” at the Asian Banker Middle East Banking Products and Projects Awards 2014; and named “Social Brand of the Year” at MENA Digital Awards; among others.