Emirates NBD, a leading bank in the region, is the first in the region to offer customers the option of conducting select banking enquiries and transactions via Twitter.
The first-to-market banking service will allow Emirates NBD customers to simply tweet for enquiries about their current or savings account or credit card, or perform transactions such as balance enquiry, view last five transactions or request for previous month’s e-statement. The bank will respond to queries instantly via a direct message in order to safeguard customer privacy. The Twitter service is in addition to the bank’s existing customer channels namely the mobile banking app, online portal, telephone, ATM and the extensive branch network.
Commenting on the new service, Suvo Sarkar, Senior Executive Vice President & Group Head – Retail Banking and Wealth Management, Emirates NBD said, “At Emirates NBD, we are committed to creating a new paradigm of banking services in the region and beyond, combining digital and physical to offer a truly distinct customer experience. Time and again, we have effectively used technology to make our customers’ lives simpler and more convenient, as we focus on introducing next generation ‘on the go’ self-service banking.
“Our customers today have a deep affinity with social media and mobile-based applications and services. By offering innovative banking solutions though these oft-used digital channels, we want to make banking more accessible and fun,” continued Sarkar.
This service is available under invitation in the first phase. The bank has announced that it plans to increase the number of services and transactions as well as expand to other platforms in the near future. Emirates NBD already uses social media effectively to facilitate direct engagement with customers, via its half a million social media fan base. The digital banking offerings have been well received with one third of the bank’s active customer base using mobile and online banking regularly. Emirates NBD was the only bank in the Middle East to be ranked among the top 25 global banks active on social media in 2014 by The Financial Brand. In addition, the bank gained the 35th spot among the Top 100 banks on Twitter with over 65,000 followers currently, and has a fan base of over 410,000 on its official Facebook page, making Emirates NBD the largest followed bank on Facebook in the UAE.
Emirates NBD’s relentless efforts to drive Multichannel Transformation has received industry-wide recognition – the bank was recently named one of the most innovative banks in the region by EMEA Finance and Best Bank in the UAE by Euromoney.