Bas Ter Laare, winner of logo competition, with Rick Pudner, Group CEO, Vikram Krishna, Head Group Marketing and Customer Experience and Saif Al Mansoori, Deputy Head Group Marketing and Branding, Emirates NBD
Emirates NBD, a leading bank in the region, announced today that the logo for the bank’s 50th anniversary celebrations had been selected from among 3000 plus entries, with Bas Ter Laare declared the winning designer for his logo, which revolved around the original Emirates NBD logo with an extended golden swoosh.
In a special ceremony held at the Emirates NBD head office in Deira and attended by Rick Pudner, Group Chief Executive Office, Emirates NBD, and other senior bank officials. Bas Ter Laare, the first prize winner, was given a cash prize of AED 50,000 for his winning logo. The award winning logo will be featured on all Emirates NBD communication during the bank’s 50th anniversary year.
“Emirates NBD marks a historic milestone this year, with the bank celebrating its 50th year anniversary,” said Rick Pudner, Group Chief Executive Officer, Emirates NBD. “Emirates NBD’s 50th anniversary celebrations would be incomplete without the active participation of our loyal and valued clients and customers, who have played a significant role in our continuing success.”
Two contestants, who were selected the first and second runners up, received an iPAD4 each, while five other designers were also awarded iPAD minis as appreciation prizes in recognition of their exceptional and creative designs.
Open to all UAE residents, the Emirates NBD logo design competition generated an overwhelming response with over 3,000 entries received during the competition period, which lasted until February 28, 2013. The entries were filtered through an internal jury selection based on four categories: aesthetics and design; adaptability to both English and Arabic languages; the degree to which Emirates NBD’s identity has been maintained and the uniqueness of the design.
“The 50th anniversary logo design competition offered us with a small opportunity to engage our customers and reward them for their creativity and loyalty,” said Pudner. “Congratulations to all the winners in the Emirates NBD 50th anniversary logo design competition, which was an amazing success and received over 3,000 well-crafted submissions.”
Contestants entered the competition through using an app available on the Emirates NBD Facebook page. The app, which was accessible through both desktops and mobiles, had two functionalities. Users were given the chance to upload a previously created logo that is representative of the 50th anniversary of Emirates NBD or they could actually sketch the logo design through using the app.
Emirates NBD was formed in 2007 following the merger between Emirates Bank International and National Bank of Dubai to form a banking champion, capable of delivering enhanced value across corporate, retail, Islamic and investment banking across the Gulf Cooperation Council (GCC) region. Emirates NBD is celebrating its 50th anniversary celebrations this year, based on the establishment of National Bank of Dubai - one of its constituent banks.
National Bank of Dubai can trace its origins back to 1963, as the first National bank established in the UAE by a leading group of Dubai-based merchants in order to support the growing prosperity in the emirate following the discovery of oil. Emirates Bank International, Emirates NBD’s other constituent bank was first established in 1977 as Union Bank of the Middle East. It changed its name to Emirates Bank International following a merger and restructuring in 1983.